By far the most popular addition to any site is the photos and graphics. Images can relate many different things to your visitors, so we add caution when using them on your site. Take some time in considering the
use of them on your site, you don't want to distract or offend the vast array of visitors to your site. You have different options to consider here also:
Clickable thumbnail images. You show the picture in a thumbnail size image. If the customer is interested he or she can click on it to display the larger photo.
Custom graphics. Added as decoration to make your site more visually appealing or as the main focus of your site
Digital photographs. These can range from personal photos, landscapes or an entire catalog of your company's products.
Or you may want to include Sound, Animation,or Video Clips. Type of image is important, too.
GIF images can be viewed by all Web browsers and work best with images created in a graphics program.
JPEG images compress better for photographic graphics, or those with color gradients, and thus load faster.
Clickable images which offer a choice of JPEG or GIF are another way to go.
Here are some more items you may consider in building your site!
Forms to Get Orders or Encourage Customer Response
You need to connect with your customer. These are options which return information from your customer to you via a on-line form.
Search
A very good tool for your customers to find what they want quickly. Try Inet Web Design's search to find a page with the keywords you specify.
Guest books
You can entice potential customers to sign your guest book and perhaps receive a free gift, or take advantage of a promotion. Their answers to key questions help you qualify them as a prospect to pursue by telephone or direct mail (or guest book and or email, for that matter).
Requests for Information
Have a place for name, address, phone number, etc., as well as check boxes to request information on certain products or services.
Jump lines
If you have a complex site, you may want to have a jump list which will allow your customer to jump to another section of your web site.
Signature
Sign your pages so the company name is apparent and consistent on every page. (e.g. Brought to you by Inet Web Design).
Order Forms
Ideally, you take the order right on-line. Since people are still concerned with security of their credit card information on the Internet, consider using a combination of an order form and an 800 number. Former customers could order on the basis of credit information they have previously given you. Or you might have a page which contains an order form your customer can print out, fill out manually, and mail in with a check.
Frequently Asked Questions
Give answers to frequently asked questions...
E-commerce
If you are selling a number of products directly over the Internet, you may want to consider investing in "shopping cart" software, so people can put multiple items in their "cart" from any number of product pages. Upon "checkout," they have a total of their items, as well as tax (if any) and shipping charges included in the Secure Server. If you're serious about selling directly on the Internet, invest in the extra cost of putting your pages on a SSL-secure server, which encrypts the information quite well. Perception is the real issue, not stealing of information. The padlock icon is worth the extra money you'll pay. Your choices will also include how you get the information sent to you by E-mail. All These require CGI (Common Gateway Interface) programming.
E-mail!
Inet Web Design provides full-function, e-mail pop accounts. The standard account comes with 5 e-mail accounts that can be fully aliased to your domain (i.e., you can use sales@yourcompany.com, support@yourcompany.com, or any other username and all of the email will be received in one email account or in two different accounts). E-mail address, which when clicked takes your customer to a "mail to" form which allows him or her to send you E-mail, such as "E-mail feedback to chris@inetwwwdesign.com"
Other Bells and Whistles...
Inet Web Design offersfor all your Web site needs.